
Personal online run coaching
Run better by training smarter, not harder
How well you perform and how fast you can see progress is influenced by much more than just the miles in your training plan. When you work with me, you’ll learn how to stack the right building blocks now so that you can chase your running goals feeling strong and confident for many years to come.
Just imagine, how would you feel if you could:
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train well without constantly digging yourself into a hole?
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pursue ambitious goals without feeling the pressure of making life revolve around running?
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adapt your training with shifts in your body and changes in your life?
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take recovery seriously without feeling like you're losing fitness?
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stop worrying about your best running days being behind you?
With smart and intentional training habits, this is all possible!

“Heini’s training program was thoughtful, supportive, and completely doable. She guided me through training, nutrition and race prep with so much care.”
A personalized plan built around your actual life
Most standard training plans start with a race goal at the end, and work backwards to dictate how many miles are needed each week to hit that goal. There’s very little flexibility. That's a fundamental problem if your body responds to training differently or your busy life needs a slower or more adjustable approach.
Your training plan needs to fit the hours and energy you actually have available — not an imaginary life that doesn’t have the commitments and challenges of the season you’re in.
Your age, training experience, stress levels and life circumstances all influence how much training you can absorb. If you’re working your way back from injury, your nervous system is sensitive, or you have a highly unpredictable weekly schedule, your training needs to reflect that.
I don’t build training plans for goals without context. I build training around your real life.
When your schedule, capacity and priorities are balanced, progress becomes more predictable and you'll enjoy running a lot more!

What you get with all plans:
A training plan designed for your goals and running experience
Your running week is mapped out with the right balance of easy running, workouts, long runs, and recovery to keep you moving forward. No two plans look the same.
Regular adjustments around real life
Your plan can change when life changes, as often as is necessary. And when your training shows you’re ready for more, I’ll help you safely progress to the next level.
Workout guidance and feedback
You'll understand the purpose of each workout, how hard it should feel, and how to approach it. Afterwards, you don’t have to wonder if it went well or if you should do something differently next time. My guidance and feedback are scaled to your level of knowledge and experience, and I’ll be looking at the context, not just the numbers.
A coach in your corner
You have someone to turn to when you're unsure, something doesn't feel right, or you need to make a training decision. I’m invested in your training and goals, just as you are!
Sustainable Performance Coaching:
a different way to train
My comprehensive coaching balances training with your overall health and wellbeing. First, we have a conversation about your priorities, goals, and how you’re doing in your running and in the habits that support it. Then we set goals not only in your running, but also in areas that could include:
TRAINING
RECOVERY
NUTRITION & FUELING
STRESS & ENERGY
HABITS & MINDSET
The structure of your running week, correct pacing and effort, balancing easy and hard days, adding strength training, and adapting training around life.
Quality sleep and active recovery, how to spend your time between workouts, managing training load, and knowing how to recognize fatigue or overtraining.
How to eat for general health and fuel for training, energy availability, race fueling and hydration needs, and practical everyday nutrition habits.
Balancing work and life stress with training capacity, understanding your energy and hormone fluctuations, nervous system regulation, and setting boundaries.
Consistent training habits, how to shift away from perfectionism, prioritizing healthy progress, learning to listen to and trust your body.
My goal is not to give you more things to do; it’s to help you identify the areas that make the biggest difference.
“Training with Heini has brought so much joy to my life. It revitalized my relationship with running and my health and taught me that I can create new goals beyond meeting a certain pace. I like that Heini keeps it real in the best way. She is encouraging and celebrates wins, but also gives clarity on when and why it’s time to step it up a notch.”
Melissa, Michigan
“I am new to having a coach, and my favorite part is that my brain can relax with the planning and focus on the running. I don't feel silly running up and down a hill if someone I trust laid out a plan for me! I was nervous I wouldn't be able to commit, but so far hiring a coach has been a highlight of my year and a turning point for me as a runner.”
Brittany, Maryland
How it works:
1
WE SET THE FOUNDATION
I start by gathering information about your running goals, priorities, coaching needs and lifestyle. This helps me understand your running experience, schedule, obstacles, how you have trained in the past, and any injury concerns you may have.
2
WE MAKE A PLAN
Based on what you share, I’ll create a 100% custom online training plan for the next 2-4 weeks, with all your workouts and guidelines for completing them. You sync it with your running watch or app to share your workout data.
3
WE CHECK IN REGULARLY
You leave workout notes in the app, and I’ll give you feedback and guidance based on both the data and anything else you tell me. You can reach out with your questions any time, and I continue to be available to support you as you train.
4
WE REVIEW AND ADJUST
I continuously assess how you're doing in your training and moving towards your goals, and I adjust your plan as needed. If you're on the Sustainable Performance plan, we meet every month to talk about your overall training balance, wellness, and progress.
You don't need to figure out your training alone!
You know where you want to go — let me help you figure out how to get there.
